First thing you got to do to stand out from the crowd is to do what they are not doing...
In order to do that you are going to have to give value to your audience before asking them to sign up for your service!
By giving value to your audience you will gain their trust, and work your way towards becoming an authority in your industry!
You become the "go to" person for information related to their problems.
Giving value is the first step towards earning their trust which brings you up the value latter.